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Missouri citizens approved legal mobile and retail sports betting wagering, permitting controlled books to take bets next year.
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The sports betting wagering tally measure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the 8 states surrounding Missouri enable mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting this year.
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" Missouri has some of the very best sports betting fans on the planet and they appeared big for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we want to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting and guarantees we no longer lose important tax revenue to our surrounding states. Most significantly, the passage of Amendment 2 indicates a brand-new, devoted, permanent financing stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval implies up to 14 mobile sportsbooks might start accepting bets next year. It is not likely all 14 available licenses are utilized.

DraftKings and FanDuel financed almost every dollar of the "yes" campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying fee).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, regardless of opposing the ballot procedure, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely launch their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will launch mobile sportsbooks.

The remaining six licenses are booked for each of the significant professional sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most popular supporters of the tally step.

In addition to DraftKings, FanDuel and Caesars, Missouri gamblers must anticipate other leading nationwide brands including BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.

Launch probability tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot measure permits every Missouri gambling establishment to open retail sportsbooks on their respective homes. Most if not all 13 casinos managed by the 6 casino operators are expected to open in-person sports betting choices such as wagering kiosks and possibly dedicated, full-service sportsbooks.
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The 6 sports betting groups can likewise open in-person sportsbooks within or surrounding to their particular home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.

The language around the tally step needs the very first licensed sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering campaign comes despite millions in financing opposing the measure from one of the state's biggest gambling stakeholders.

Caesars invested millions of dollars to defeat the measure. In many other states that connect online sports betting with a state's brick-and-mortar casinos, an operator is given a minimum of one license per managed residential or commercial property.

In that scenario in Missouri, Caesars would be afforded at least 3 prospective licenses, one for each gambling establishment it handles. Instead, Caesars only has one. In states with the license-per-property model, companies can either open extra internal books or, more frequently, farm out the license to a competitor that pays an accompanying fee in .

FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering handle market share, could possibly have a leg up on their competitors by earning the pair of untethered licenses. It stays to be seen which 2 books will make these slots, but the language around the ballot procedure would seem to favor the 2 nationwide market leaders.
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Polling earlier in the year showed the "yes" vote with a small lead. Support efforts were bolstered by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio advertisements focused on the profits legal sportsbooks would produce for Missouri public education. Opponents, moneyed largely by Caesars, argued the supporters' ads were misleading and the tens of countless projected dollars raised would have a negligible impact in a state that already spends billions on education every year.
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